Embedded Files
How It All Started....
It all began in 2002 - 2004 with the email marketing fever beginning to peak & the advent of social media channels not just popping up by the dozens but gathering significant propulsion. Emails were the center-hub of every day correspondences while Social Media channels like Orkut, Myspace, Hi5, Friendster & Tagged were the social networking fever of the day. Gmail accounts were by 'invitation' only & Yahoo was the leader of the digital space. Yahoo, MSN & AOL were the only online IM (Instant Messaging) with voice & video.
Our biggest challenge then was to beat the newly devised spamming mechanism in the email marketing that identified mail servers with bulk emailing activities & blocking them. The social media channels barely had any restrictions & you could send as many friend requests, visit pages without demographics curb. All yellow pages & white pages searches were unrestricted & best of all 'Free'. Hard-sell, soft-sell, indiscriminately sell & get away, repeat, copy content & post it without being slammed for 'plagiarism'. One could have as many social media accounts & 'bombard' users with all forms of contents without being blocked or suspended by the platform.
It was at that time when we jumped on the social media bandwagon (working independently as well as under various banners) & started our social media as well as our digital marketing journey. Learning, evolving & developing content writing, social media pages designing, images editing / creation & learning the schematics of search engines. Ever growing email communication & websites being created forced us to hone our skills in content creation & copywriting while SEO & digital marketing sequence had just kicked in & we were just in time to board the ship.
The newly springing up social media channels, elements of communication in the digital space mandated for us to be on our toes incessantly by developing techniques to gain an edge over others in the marketing terrain. The years that followed saw change in the 'Titanic' leadership of the social media as well as the the digital realm along with radical changes in the marketing laws set by almost all social media channels. Everything was being monetized & reach / visibility was being 'taxed' more than ever. Search Engine Algorithms started updating by the hour & social media management & marketing became a full time job.
In the absence of any certifications or formal training in & around the early 2000s, understandably so as social media itself was evolving & 'discovering itself', we initially had to resort to 'learning the ropes' through 'trial & error'. However, in & around the late 2000s, things were much more structured & organized with Facebook now officially the reigning king of the social networking sphere. By now, we too had specialized, hands-on working experience in the social media management / marketing skills, content creation, SEO & digital marketing network domain & actively acquired formal trainings & certifications on the go.
Quietly transitioning into the era of 'commercialization' of every possible visibility aspect by social media, email servers equipped with smart AI 'anti spam' capabilities & the paid ads domination on the digital cosmos, we had to develop & outthink others in terms of searching for alternates & better routes to the visibility summit. Newly popping up social media channels with novelty features not just presented newer challenges but taught us critical lessons as well, forcing us to think 'out of the box' & materialize 'antidotes' for every encrypted locking-out hurdle.
While, seeing the reigning titans like Yahoo & Orkut bite the dust has not just taught us paramount lessons of caution in taking things for granted, persistent & relentless surges like Facebook & Google has also taught us momentous admonition in the power of perseverance. Starting with the genesis to the rise & now the boom, every phase of social media has contributed towards augmenting our dexterity comprehensively in skillsets ranging from social media design, social media management to social media strategy & marketing along with niches like SEO, content creation, digital marketing, blogging etc.
In small yet powerful strides, we have managed to amass cutting edge technical know-how along with a crackerjack team of highly experienced & dexterous professionals who are adept in the acumen of their domain & are extremely creative in their style.
Our team proudly brandishes team members with professional acumen & hands-on experience of as long as 13-15 years. Armed with professional trainings & certifications, our cavalry is definitely a force to be reckoned with.
We don't present tall claims to be the best in the business, instead we let our work do all the talking.
Come partner with us to unshackle the inhibitions of your brand's social media accounts & gain the unprecedented propulsion into the truly matching elevated strata of visibility. No matter what combination of services your brand requires, you'd find it right here under the same umbrella. Allow us to show you the unmatched quality of insights & cognition in social media turf wherein we initiate core basic strategies & initiatives to first organically grow your reach & visibility before delving into paid ads.
Google Sites
Report abuse