Social Media Management is like a car, all can drive but only a few can fix. A popular notion that drives most, is that all the features visible in each social media platform is the only part & mechanism that exists & is the driving force of that channel, but how credible is that theory? 

FOOD FOR THOUGHT - A simple cue like, which social media platform shapes what kind of role in the entire digital space itself, is barely understood by most. How can one expect to manage & repair all the machinery of a car if they're incapable of even changing a flat tire? 

How do you own & establish yourself, if you don't really know the creeks & corners of the place? The don'ts often are more important than the do's. Managing the ever evolving social media is both an ART & a SCIENCE. Art entails a team's creativity, adaptability, organization & critical thinking, while the Science is all about cognizance, experience, knowledge & resources. 

The elaborate blueprint of the Social Media Management playbook is too much to be on any individual's plate alone & requires a team with specific skillset to do the job to perfection.

Why is Social Media Management a professional job? For a simple reason that the entire charade of exercises is a professional team's work for a few simple reasons. Firstly, there are more than a handful of social media platforms, each with a unique set of functionality, algorithms & schematics to project your visibility & all require undivided attention & knowledge as well as time. Secondly, traits like content, relevant visuals enhancement/editing, broadcasting, commenting etc in each platform multiple times is a job that requires way more than an individuals affinity for social media.

Factors like strategic content creation fostering connections, audience engagement, responsiveness aimed at building a loyal audience come into play.