PPC
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As self explanatory as the term itself Pay-Per-Click is one of the most popular form of 'Paid Marketing Ads'. A PPC campaign is an advertising campaign that's a part of the digital marketing model where a company pays every time someone clicks on the Ad. Primarily seen on Google Ads which is used to get your website or pages to rank top of search engine results along with almost every social media platform where the clicking viewer is directed straight to the sponsor's page or website.
Incredibly easy to set up & precision based in targeting, you can get yourself set up in minutes. PPC also is synonymous in yielding the quickest results of all marketing endeavors. Quantifiable against $$ spent with accurate targeting options, it is the most credible analytic tool for ROI calibration.
The pro's & con's of PPC form of marketing are:
PRO's-
Quickest to set up & equally expeditious in terms of visible analytical results.
Extremely precise in terms of target audience which can be narrowed down to age, gender, industry, geographical demographics as well as user keywords.
PPC Ads can be customized as desired in terms of search parameters, keywords & can run for the duration desired.
PPC Ads have the option to incorporate even the lowest budget segment & can be accessed by all.
While the CON's are -
PPC can turn out to be expensive if executed over a long period of time as it requires to be paid for every time a user clicks the AD.
There's no guarantee of the traffic translating into sales as you pay for clicks & not actual sales.
There's virtually no guarantee of earning the top spot on the search page as a higher budget sponsor can outdo your Ads.
Your Ad lasts for a short period of time & there's no visibility post the Ad timeframe.
Formerly known as AdWords, Google Ads are possibly the most popular & widely viewed form of paid advertising in the digital space. Google Ads is basically an advertising platform that allows you to advertise your brand/ services / products across various channels under its umbrella like search engines, partner websites & YouTube via a bidding option.
Considered as a mode of comprehensive solution in digital advertising arena, Google Ads are extensively instrumental in boosting your website rankings in the search engine result pages (SERP).
A must have option when considering the digital marketing option for your brand. Combined with individual social media platform's organic & paid marketing efforts can exceedingly magnify your brand visibility.
Google Ads are bifurcated under 5 different categories:
Google Search Ads - Appearing on the top & bottom of the search engine page results & are based on keywords.
Google Display Ads - Visual ads that appear on the Google Display Network (GDN) via websites, apps & other digital networks partnering with Google.
Google Shopping Ads - It offers an option of directly displaying your products as images in the page search results.
YouTube Ads - These are ads that are displayed over the user's streaming videos under the option of 'skippable' or persistent ads.
Google App Ads - Displayed with personalized user preferences & with most accurate user statistics in the apps.
A highly powerful tool coming from the largest social media platform; Facebook has around 3 billion active users & is definitely a force to be reckoned with. Accoutered with highly customizable options & pin point accuracy targeting options.
Audience targeting options on Facebook Ads are exhaustive & inclusive of all possible parameters like location, age, gender, user interests, connections, languages, education & relationship statuses.
Going beyond all perceptive expectations, Facebook upgraded to adding options like 'Expecting Parents', 'Birthdays in a Week', 'Recently Engaged' etc.
The difference between Google Ads & Facebook Ads are instances like Google alongside its Ad campaign allows users to tracks its analytics through the Google Analytics that let's users keep a tab of the performance of the ads in real time such as clicks, impressions, user behavior etc. However, Facebook's does not offer that feature, instead users are required to download 'Facebook Pixel' & incorporate it into your website & track the ad's performance statistics.
Beyond above listed audience targeting genres Facebook Ads offer additional interesting classifications like; interests, user behavior, education, previous purchases, income, political affiliations, languages known, major life events & more.
In a crux, Google Ads combined with Facebook Ads offer the most comprehensive & exhaustive reach in the social media orb for & while other social media channel's potency is undoubted, these two titans of the social media realm offer far greater penetration rate than all others combined.
You sure you have the time to run around in this social media neverland, untangling all the jig-saw puzzles? Or are you better off coalescing on your business? Leave the spade work to the pros who know the social media score like the back of our hand. We at Ace Social Media are at our home turf in this wildly confusing social media jungle & as the name suggests have been acing this terrain for as long as social media has been around.
Partner with us & allow us to tame these tumultuous waves of the social media high waters & let us navigate & dock your ship into your home port every time. We believe in guiding while assisting you in accomplishing your brand visibility objectives by driving traffic to your pages / website. Unlike most others we do not believe in generating momentum by lugging your ship to the paid ads drive but instead getting the basics right to elevate your brand's visibility in its own merit organically, which is long term as well as economical. Paid Ads are high tides whose power is meant to be harnessed to your advantage & acquire added propulsion in driving traffic & conversely into sales.
Power your thoughts into action & let us be the pilot to fly your sales & visibility craft into the wonderland of your brand's destination.
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