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Just like the Google ranking optimization begins with structuring your website first, Social Media traffic drive too begins with crafting / optimizing your social media pages. We at Ace Social Media pioneer the social media page design in conjunction with each individual platform's algorithms & its drivers. Optimizing existing social media pages with the identification of additional resources to append the social media drive or creating one from scratch, Ace Social Media has metamorphosed with the very evolution of the digital orb aka the internet itself. Spanning over two decades alongside the advent of Social Media itself, When Google & Yahoo locked horns to stake a claim over the title of 'Undisputed' doyen of the internet, is when Ace Social Media began 'learning the ropes' of social media. It would not be the slightest deviation from the truth to state that we've practically grown up with the internet & saw the social media being 'born'.
Each social media platform possesses schemas unique to its functional design, which one needs to intricately fathom in order to successfully foster desired outcomes & maximize it's marketing potential. While each social media platform maximizes it's revenue scale by monetizing every single option that could aid networking or enhance visibility to a greater audience, there are by-lanes most people aren't aware of.
Which is why most social media services end up emptying your pockets by turning your social media marketing into a hardcore 'paid ads' marketing gig.
Social Media Page Design isn't just about just your 'Bio' or expanding your circle, just getting likes & views. The design aspect to your social media account begins with formatting your pics, description & posts going all the way to paid Ads.
The ROIs & CAC (Customer Acquisition Cost) can never reflect a healthy, sustainable rate, if the social media campaign is all about 'paid ads'.
Social Media Marketing is a fine permutation & combination of understanding the individual platform algorithms, SEO, content, 'social media listening' skills alongside deploying seasoned acumen, which is exactly what we offer you here. Today, each social media platform offers a unique functionality in the social media framework & can be used individually as well as in conjunction with other social media platforms. Leveraging cross platform USPs as an appendage to boost the overall digital presence & enhancing your brand image is what we do at Ace Social Media with a far greater proportion of the traction coming from the organic drive & SEO optimized content/posts assuring a much less reliance on 'Paid Ads' . Everything in the digital orb bears a signature & a thrust element which used in the right format & proportion, generates maximum kinetic energy to be carried across into the galaxies of other social media platforms.
Indubitably, the 'Ace of Spades' in the social media arena, commanding a staggering amount of three billion users across the world, translating into 60% of all online users, it is the undisputed leader of the social media network. Personal pages adjunct with business pages append the versatility tag to it by extending its efficacy factor to both B2B & B2C users. Levitating its allure to the users it has bolstered its arsenal by adding the 'Marketplace' aspect to its list of features along with the acquisition of Instagram & WhatsApp.
X (TWITTER)
Another stalwart of the social media realm with over 229 million daily users & an apex marketing tool is 'X' (formerly Twitter'). Hash tags originated here & are a part of a robust marketing trend today. Quality content plays a greater role here more than any other platform as you cannot DM others if they have not voluntarily allowed it. The only way to organically gain followers is smart, timely, curated content & a series of engagement initiatives. Twitter ADs are an effective way to garner visibility & build following as well.
While LinkedIn is optimized for B2B setting, Instagram is more about the visuals. Videos, pictures & slides are the ideal recipe. This Facebook's sister concern commands over 1.5 billion active users. Ranging from B2B to B2C, it is equally popular in either segment for marketing & brand visibility. Instagram uses state of the art user experience & equally matching analytical tracking tools to analyze, plan & measure your marketing campaigns. Instagram unlike others allows you to showcase your products & link it to your website to drive conversions.
LinkedIn is the premier league of B2B marketing sphere. If your social media run has any proportion of business element involved then LinkedIn cannot be bypassed. LinkedIn still offers the uncanny opportunity to directly reach out & talk to all your prospects (if you only know the by lanes). Connecting to a large number of prospects, audience is far more unrestricted on LinkedIn than other apogees in the domain; Facebook, Twitter, Instagram etc. LinkedIn Ads & LinkedIn Premium are exemplary tools for a comprehensive marketing drive on LinkedIn. It truly is an exemplary B2B social media platform.
Yet another social media platform that is primarily visual content driven & can drive sales exceedingly well. Setting it apart from the rest, Pinterest has the unconventional trait that allows you to link content directly to your website thereby directly driving sales. Appareled with the option of free/business accounts you have the option to track & promote your brand/products fairly easily. Like the others, you have the option of paid Ads to promote content as well. Though underrated sometimes, Pinterest is a versatile, affordable & impactful tool for your business. A useful item for your marketing arsenal.
SNAPCHAT
Often perceived as the underdog of the social media orb, Snapchat has over 306 million daily active users & packs a power punch in terms of reach & visibility. Snapchat's USP is all about user generated content, personalized messaging, real time videos, emojis & chat centric content. Short videos are the nucleus of this platform & one needs to comprehend the art of visual content marketing on Snapchat to garner momentum for marketing. Primary audience segment on Snapchat is 18-34 & disappearing posts making it quite an immersive & engaging channel.
TIK TOK
Latest entree' into the social media party is Tik-Tok. Although, a freshman in the league, it already is a major force with over one billion users. Primarily a video content focused channel, Tik-Tok in essence is recognized for the virality of its vibrant videos & has quickly transformed itself into a major online marketing channel. One needs to develop the understanding of its unique algorithms that aligns the Ads to its users preferences & behavioral patterns. A dark horse of the social media race.
YOUTUBE
The oldest & yet the most easily overlooked, greatly understated & somewhat underestimated as well; is this grand old daddy of all social media platforms; YouTube. A secondary wing of the Google search engine, YouTube is often ignored with the perception of its saturation in marketing application but make no mistakes about the power it packs in its reach & delivery. YouTube also plays a decisive role in SEO tunneling & is more than just a social media marketing tool.
The genesis of WhatsApp was simply by turning what 'Legends of the Lost Ark', Yahoo, MSN & Skype messengers had been doing for decades prior to WhatsApp's nascency. WhatsApp simply replaced the 'Log In' ID with the user's phone number by making an app. Just as simple as the nuance of this algorithm was not understood by the Goliaths of Social Media, if you too just use WhatsApp for social interactions & have not decoded its efficacy, you're missing the bullseye by a mile.
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