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What is SEO & Why is it Important?
Search Engine Optimization (SEO) is a critical element of your website's visibility on the web & the ability to be discovered through search engines like Google, Bing, MSN, Yahoo. SEO ensures your website or social media pages appear in relevancy of user's keywords search.
Whenever users across the world search the web for any product, service or information using certain keywords, the search engine crawlers search the web for results relevant to the keywords & display them on the Search Engine Result Pages (SERP). The degree of individual websites / pages to be search friendly determines their ranking on the SERPs & how high they rank on the page results.
The permutation & combination of certain elements which enable the position wise levitation of a website's ranking on the result pages is SEO.
Difference between Off Page SEO & On Page SEO
SEO is broadly bifurcated into two segments, On Page SEO & Off Page SEO. On Page SEO in consummation is about optimizing your website pages for search engines & goes a long way in determining your rank on Google SERPs transfiguring into organic traffic. On Page SEO entails features like
Content Curation - As mentioned earlier, content is THE most powerful element, customized & honed appropriately will give you all the thrust needed to find the visibility you need. SEO simply chips off the rough edges, its the content that takes the flight.
Target Keywords - If the content isn't keyword optimized, google crawlers & search bots will not include your data into the SERP results, denying you the visibility to people actively searching for what you're offering. Right keywords, in the optimal proportion & structured appropriately can turn a car into an aircraft to get you to your destination.
Titles & Footers - The discovery of your content begins with the title of your page, navigates through your descriptions & culminates in your footer, hence curation & keyword rich optimization throughout is critical to your On Page SEO & subsequently to your SERP results.
Headers & Sub headers - Structuring your content including use of appropriate words for headers, descriptions as well as footers not only powers your content but also packs a punch in the relevancy parameters of the search engines.
Image Optimization - The images & videos in the content need to be formatted in conjunction with the target keywords & uploaded with relative semantics. Images & videos are independent units & can provide added propulsion in being discovered.
Internal & External link configuration - Backs links & directive links are excellent source of indexing pages of a website. The more such referral links, more trustworthy is the content for the search engine crawlers.
URLs Optimization - Ensuring there are no broken URL links & adding relevant URL connecting link from pages too can boost the pertinence of your content, thus aiding the ranking of your pages on the search engine page results.
Off Page SEO on the other hand are all the optimization mechanisms applied beyond the work on your website. These typically are an array of attributes that enable the search engines with tasks before it starts to crawl your website.
A typical illustration of the Off Page SEO would be functions that outline how well is the road to your website for the search engines. Features like Page Indexing, Sitemap submissions, conformity to search engine crawl bots rules etc & much more that is elucidated ahead.
It is critical to understand that both On Page SEO & Off Page SEO are symbiotic in nature i.e. both facilitate each other & cannot exist independently of each other.
Off Page SEO idiosyncrasies include:
Link Building - Also known as 'Backlinks' that generate organic traffic for your website are links on other websites that direct the traffic to your website. The quality & quantity of such links establish the trust of search engines in the credibility of your site & are known as 'Page Authority Score'.
Content Marketing - Marketing your content is a great way to boost traffic for your website by generating backlinks etc.
Social Media - Publishing your content on social media regularly not just gains visibility for your content but drives traffic to your websites along with boosting your search engine rankings as well.
Influencer Marketing - Teaming up with influencers with significant followers who can promote your brand / products can considerably aid in generating sizeable momentum for Off Page SEO by reaching new audiences that elevates your SERP rankings as well. A great example is YouTube influencers.
Public Relations - Building credible online references by partnering with featured figures in the digital space can generate a considerable amount of backlinks to referrals & build trust.
Guest Postings - Inviting featured bloggers & social media figures to post on your pages or linking keywords to guest posts on their blogs or websites also generates backlinks & inward traffic.
Brand Mentions - Getting top brands & figures to cite your page or your post is an amazing way of building trust & establishing credibility with search engine crawlers & helps improve your online search rankings.
Reviews - Reviews are another great way to earn trust & boost your site's credibility with search engines, especially Google. They are not just links for your brand & business but actively relay traffic persistently.
The need for SEO services is almost as critical as your brand itself & its efficacy in driving your brand visibility remains unparalleled. SEO services are the drivers for new & consistent flow of traffic, converting into customers. We at Ace Social Media understand the intricacies of the framework of SEO engine & have worked along side this ever evolving mechanism. Allow us to pilot your SEO management & optimize your brand visibility to bolster the traffic influx into your website & engender conversions for you.
Talk to us & let us audit your site & fortressing your strengths while boosting your capabilities & driving your brand image to the pinnacle of the cosmos of visibility in the digital arena.
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