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Email Marketing - Why your Business Needs it?....
Email marketing is basically is a mode of digital marketing process that entails sending promotional messages or content to prospective customers via email. However, more important is the classification of its branches:
COLD EMAIL MARKETING - This primarily is the act of buying email data off the market & randomly bulk emailing promotional/marketing emails to people who have not consented or subscribed to receive a brand or company's marketing content. Alongside being extremely likely to be blocked as spam, this is much less likely to evoke a viewers interest.
WARM EMAIL MARKETING - This is a scenario wherein the content receiver has either searched or liked a product/service/content & has opted/subscribed to receiving promotional/informational content for the same. Ranking extremely high on the ROI parameters compared to cold emailing, warm emailing not just bring in much higher returns, as a residual effect they foster a loyal community building over time. While, cold emailing ignites a sense of being spammed & negates the receptivity senses of a prospect, warm email marketing works on informational, discounts & appreciation aspects in the backdrop of bringing a sense of authority to the prospect.
Email Marketing Decoded
Although, a part of the wholesome anatomy called digital marketing, email marketing contrives via the 'Numero Uno' mode of written communication today. With an ever swelling user base of over 4 billion, email is the undisputed leader in communication across the world & simultaneously outruns barons in the communication realm like social media & SEO in terms of efficacy in marketing tools. If that's not enough to perk your intuitive senses, email marketing ropes in around $35-$40 per dollar spent on marketing as an ROI. A detailed classification of marketing emails is listed below.
PROMOTIONAL EMAILS - Top of the charts & most common of all, promotional emails are in the form of special offers, new product releases, sale, webinars etc & are always leading the customer with a "Call To Action" (CTA) step i.e. asking the customer to make a decision on the same. CTA's have a high conversion ratio.
INFORMATIONAL EMAILS - A fine mechanism of keeping in touch with the customer is Newsletters, product/service updates. Staying on top of the prospects inbox not just keeps your product in mind, it also build trust.
RETENTION EMAILS - Another great way to engage with your customers & make them feel valued is keeping in touch through retention emails. Retention emails are basically about product launch, product use tips, surveys etc. Some examples of retention emails are listed below:
Welcome/Onboarding Emails.
Product Use/Product change Emails
Milestones/Achievements/Accolades Emails
Suggestion/Feedback Emails
Company News/Policy Updates/Events Emails
Contests/Gifts Emails
User Generate Content Emails
TRANSACTIONAL EMAILS - Although, sent though automation most of the times, transactional emails are an important tool that help your fortress your relationship with the customer & influence their decision to buy. Some examples of Transactional Emails are:
Order Confirmation Emails
Thank You Emails
Wishlist & Reordering Emails
Product Review Emails
Why Email Marketing?
Why you should choose Email marketing as a form of marketing for your business is a question that is best described in the underlisted annotation:
Boosts Conversion Rate - Email marketing has the highest conversion rate of all the digital marketing channels with a Click-To-Rate (CTR) rate of 7.2%
Personalized Touch - With Email Marketing, brands can truly personalized their message to the individual & build loyalty.
Economical - Unlike PPC & other paid forms of online marketing Email Marketing is exceptionally cheap & at the same time involves high precision in delivery. ROI estimated on Email Marketing is around $35-$40 on every dollar spent.
Tracking Accuracy - CRM's like HubSpot, Asana, Mailchimp along with other analytics tools enable pinpoint accuracy in tracking, delivery & response to your Email marketing which is the highest in this segment.
Improves Social Media conversions - Detailed study & reports suggest that email marketing greatly enhances the conversion rate even on social media. Hence, it not just is a stand alone tool but serves effectively complimenting your social media marketing as well.
Additionally, Statistics Indicate....
In 2024, around 4.5 Billion Email users exist across the world.
99% of Email users check their emails on a daily basis.
62% of Email users indicated email to be their preferred channel for business/commercial communication
59% of active online buyers indicated Emails influenced their decision to buy.
With its Pro's extending its reach far into the benefit spectrum, Email marketing definitely is a force to be reckoned with. Pinnacle in the delivery aspect, highest in precision & most accurate in tracking & to top it all, most economical for sustenance, email marketing is one weapon ever brand oughta have in their arsenal.
In essence, seldom used as a stand alone tool by brands since it perfectly compliments the efficacy of other marketing channels such as social media, Email marketing can not just bolster your marketing efforts but can stimulate a long term loyalty & community building for brands.
Come partner with Ace Social Media & put all predicaments to rest, not just about Email Marketing but complete Digital Marketing for your brand. This is one place you not only hand over your marketing reins to us but at the same time get to learn & grow as well.
Allow us once chance to demonstrate to you our dexterity in creativity, finesse in execution & class in delivery. If the same requisites a trial run, we'd be happy to illustrate our acumen & knack in the architecture of the social media as well as the digital realm.
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