Content is one secret sauce, most avoid telling you about cuz this is one Pandora's Box nobody likes to to unlock. The most palpable reason is to limit awareness & feed off one's gullibility. Let's picture you in a social event, what do you do to first attract attention? Firstly, you'd like ensure you look graceful & in sync with the occasion as well as the gentry present. Next step would involve you to stand out to get noticed & requisites extremely alluring traits such as celeb like attire or being a part of an elite circle. Likewise, your content spearheads the luring of visitors you wish to attract & also does the job of keeping them there as well as warranting their return. 

Just like your conversational skills, your content, in essence is YOU holding a conversation with your prospective buyers in print and/or visuals, attracting them & making them linger as well as return to you & eventually start buying from you. How often have you pondered over the fact that there's colossal amounts of data in every shape, way & form in the social media domain but why only a few gain sky-rocketing visibility? The reason is glaringly visible; firstly, the content indelibly has hit the 'bullseye' in the user preference charts &  secondly, additional momentum was garnered by the 'snowballing' effect.

Content CREATION is undeniably as important as the PROMOTION of your content & is categorically a professional art & needs to be executed by a qualified professional. Just think what is social media without content & randomly generated content is nothing but a bunch of discarded books that is treated as 'junk'. The perception of content, once perceived as written scripts only has come a long way & is now much better interpreted by the masses.

The Unspoken Conversation

Visuals are eyecatchers & invoke curiosity & long term online study shows that viewership of video content comprises of around 45% of all content. 

Anything & everything on social media is content, which is being served to the audience as information or entertainment. Content creation basically follows three tiers of metamorphosis; creation, optimization & promotion. Meticulously crafted content that spearheads your brand values & vision coupled with target audience's viewing preferences is the one that creates maximum impact, translating into bolstering traffic influx & vice versa into sales. What makes it interesting is the fact that persistent monitoring & social media listening are optimal drivers for top notch content creation & top brands are now investing significant amount of time, money & resources into doing it. 

 Content creation strategy is as once again like social media itself; both pure science & an art & content creation is exclusively based upon your viewer's interests & choice of preferences which is why it is always designed to;

• Attract 

• Engage 

• Convert

• Retain

Content crafted & showcased to the appropriate audience under the abovementioned framework will not just grow your viewership but will build a loyal community for your brand. A commonly misunderstood fact about content is any kind of content can be shared anywhere on social media but contrary to the popular myth, content is truly platform specific & requires the individual channel centric curated content to truly garner traffic & rank high on the viewership charts.

It is no secret that SEO & content go hand in hand & "On Page SEO" in particular holds the key to your social media visibility. Factors like quality of your content (various algorithms in Google's search engine define the 'crawl' friendly or 'non friendly' traits), keywords, images (even images need to be adequately formatted) Page Title, Headings, Meta Tags, embedded links & even content updates decide the fate of your content's visibility rankings.